[vc_row][vc_column][vc_column_text]Almost 4.5 million people now use smartphones in Hungary, and 90% regularly consume content of some kind on their mobile phones. Smartphones can replace all other devices as they are used not only to read news and articles and listen to music, but also...
[vc_row][vc_column][vc_column_text]Even though webshops once again did their very best to prepare for the Christmas season in 2016, and the capacities of courier services were fully utilised as well, one in six Internet users aged 18+ still had reason for varying levels of concern about...
[vc_row][vc_column][vc_column_text]The Internet is integral to keeping families together in the Christmas period, just like at other times. It connects us with friends and loved ones who are far away, and offers increasingly popular options for the typical year-end pastimes of watching movies, TV series...
[vc_row][vc_column][vc_column_text]Black Friday has conquered Hungary. Research conducted by eNET in December 2016 shows that almost 2.1 million adult Internet users made a purchase that day. The special offers were not only popular online, but also offline, in conventional shops. Bargain hunters primarily bought toys,...
[vc_row][vc_column][vc_column_text]Even though the definition of sharing / peer-to-peer / collaborative economy has remained unclear for years, the economic model itself is gaining ground not only internationally but in Hungary as well. Slightly more than one third of Hungarian adult Internet users have heard about...
[vc_row][vc_column][vc_column_text]Even though the definition of sharing / peer-to-peer / collaborative economy has remained unclear for years, the economic model itself is gaining ground not only internationally but in Hungary as well. Slightly more than one third of Hungarian adult Internet users have heard about...
[vc_row][vc_column][vc_column_text]Christmas is now inconceivable without the Internet: online services not only help preparing for the festivities and organising family visits, but also allow us to purchase presents. This year, two million Hungarians are expected to buy Christmas presents (and other goods) online, and there...
With the proliferation of smartphones and tablet computers, the number of mobile Internet users is growing steadily in Hungary, and has by now reached 2.6 million. Even though mobile Internet access may be especially important in the summer holiday season, we cannot do without...
Adult Hungarian Internet users are committed sports fans: 69%, i.e. over 3.5 million people plan to watch the Rio Olympic Games. Seven out of 10 respondents want to see all sports in which Hungarian athletes participate. Smartphones, tablet computers and (mobile) Internet access provide...
Mobile advertisements are proliferating in Hungary and now offer an opportunity to reach masses. As much as 79% of those who go online with their mobile phones, i.e. 2.9 million people see ads on the screens of their devices. A mobile ad should provide...
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