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eTrends Monitor: cashless payment gains popularity among internet users

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More and more customers opt for cashless payment solutions in Hungary. The ratio of adult internet users who choose to pay without cash if they can has increased from about 33% to 44%. Digital technologies are rapidly adopted in the area of everyday payments, too; the share of people who prefer cashless payment is likely to rise further in the…

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Hungarian SMEs ready for online invoicing?

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Micro-, small and medium-sized enterprises are increasingly open to digital invoicing solutions: almost 10% of these businesses already use online invoicing programs. It’s high time to rethink companies’ invoicing processes because the tax authority (NTCA) will introduce an online reporting obligation on 1 July 2018. eNET Internet Research and the online invoicing service were the first to research this…

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Christmas remains challenging in e-tail trade

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The online retail (e-tail) sector was shaken by the Christmas period in 2016. Even in January 2017, online news was all about delayed deliveries as 900,000 Hungarian Internet users received their parcels late. After the previous year’s difficulties, both webshops and logistics providers took stock of the situation and strove to avoid the recurrence of the issue at the end…

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Hungarians spend one in HUF 25 online

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After several years of dynamic growth, Hungary’s online retail trade volume continued to rise in 2015. Surpassing the psychological limit of HUF 300 billion (~EUR 963 million) for the first time, the net turnover reached HUF 319 billion (~ EUR 1024 million). The ratio of the e-tail sector increased to 4.1% of the total retail turnover, meaning that one in…

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E-administration in Hungary

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Hungarian Internet users prefer to take care of their administrative matters online. In fact, this is the channel that they use most frequently for such cases. Nevertheless, personal and telephone-based administration still lingers in their everyday lives. While computers remain the primary platform in online administrative matters, smartphones are coming up strong: three out of 10 Internet users employ their…

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Hungarian e-commerce volume hits all-time high

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Hungarian e-commerce companies closed another excellent year in 2014 as the net turnover of the country’s electronic retail (e-tail) sector came to HUF 273 billion (~ EUR 884 million), exceeding all previous expectations. This figure equals 3.7% of the total retail turnover, reveals the latest research conducted by eNET Internet Research Ltd amongst webshops. The survey results were announced at…

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Small giants fight on the online classified ads market in Hungary

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After a rather hectic 2014 complete with acquisitions, brand name changes and innovations, the competition for supremacy on the Hungarian market of online classified advertisements continues in 2015., the former, seems to have benefited from the rebranding after all, while has been trying to gain users via innovations. eNET and the Department of Information and Communication of…

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Online e-commerce boom in Hungary – HUF 266 billion retail turnover expected for 2014

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Hungarian e-tailers have no reason to complain: as in previous years, the online retail trade volume increased considerably in 2014. The total volume should reach HUF 266 billion (~ € 850 million) by the end of 2014, ushering in a period of steeper growth. According to eNET’s first mid-term forecast, experts are optimistic, projecting a fast-growth scenario for 2014 and…

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Hungary’s online retail trade exceeds expectations

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Hungary’s online retail webshops generated a HUF 217 billion turnover last year, which equals 3.1% of the total Hungarian retail trade volume. The number of transactions effected with mobile phones and tablets is growing, and Hungarians still prefer to collect the ordered goods personally, eNET’s retail e-commerce research results for 2013 indicate.

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There can be only one – battle on the online classified ad market

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The fight for supremacy on the market of online classified advertisements continues in 2014. In fact, the market was stirred up again in the past month. A new competitive phase started with important announcements by the two largest players. Schibsted made acquisitions, while launched a renaming campaign. These changes warrant another look at Hungary’s online classified advertisement market by…

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