Posts Tagged :

e-commerce

Over EUR 3.1 billion (HUF 1,000 billion) spent in Hungary’s online retail sector

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Hungary’s online retail (e-tail) market has expanded by more than 150% in four years. Several analysts have underestimated last year’s growth: the net turnover of webshops actually rocketed from EUR 0.8 billion (HUF 273 billion) in 2014 to EUR 2.1 billion (HUF 669 billion) in 2018. Every spring, as companies close their balance sheets by 31 May, eNET compiles a…

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Almost 5.4 million online shoppers in Hungary

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Close to 5.4 million Hungarians, or 91% of adult internet users shop online regularly. As this number would be difficult to increase much further, e-commerce could be expanded by raising the purchase intensity. The proliferation of online shopping for food and household goods is expected to strongly contribute to that; 1.2 million people have so far used such services. The…

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Christmas e-tail season calls for further development

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The holiday season at the end of 2018 has proved commercially successful: the turnover generated on Black Friday only (including online and offline transactions) was close to HUF 78 billion (~EUR 247 million), while the total Christmas shopping period may have brought a HUF 323 billion (~EUR 1023 million) trade volume according to eNET’s surveys conducted in December 2018 and…

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Almost 3.5 million look forward to Black Friday

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Black Friday already conquered Hungary last year, and the stakes are even higher in 2017, with 3.3 million adult Hungarian internet users planning to take advantage of Black Friday deals. If all planned purchases were realised, the potential total turnover would reach a quarter of last year’s entire online trade volume, a recent online survey by eNET reveals. Black Friday…

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Black Friday: demand without supply?

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Once again, Black Friday marks the beginning of what could be the most exciting period of the year in commerce. The special offers in stores and webshops are preceded by months of planning and preparation. But how ready is the other side, i.e. customers, this year? Research by eNET about Black Friday shopping plans indicates that Hungarian internet users are…

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eTrends Monitor: cashless payment gains popularity among internet users

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More and more customers opt for cashless payment solutions in Hungary. The ratio of adult internet users who choose to pay without cash if they can has increased from about 33% to 44%. Digital technologies are rapidly adopted in the area of everyday payments, too; the share of people who prefer cashless payment is likely to rise further in the…

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Hungary’s e-tail sector expands tenfold in 10 years

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The net volume of online retail trade in Hungary exceeded the HUF 500 billion milestone in 2017, totalling HUF 545 billion (~EUR 1.74 billion) in the entire year. The e-tail sector boasted more than tenfold growth over 10 years, rocketing from HUF 46 billion to 545 billion (from ~EUR 0.15 billion to ~EUR 1.74 billion at current prices). The latest…

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Romanian e-commerce market is becoming saturated

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Romanian e-commerce market is becoming saturated gradually indicates a research by eNET Group. Nearly half of all webshops surveyed were launched in the last five years. Average number of employees operating the webshop was 3.6 person. 42% of online shops also had a physical store. In 2017, eNET Group conducted an online survey of e-commerce in Romania for the fourth…

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Clear victory for online marketing among webshops

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As much as 93% of Hungarian webshops use online marketing tools of some kind, while only half of them take advantage of offline solutions. Search engine optimisation and paid advertisements are the favourite online marketing tools; they are used by the highest percentage of online stores and are considered to be the most effective. Presence in social media is almost…

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Hungarian SMEs ready for online invoicing?

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Micro-, small and medium-sized enterprises are increasingly open to digital invoicing solutions: almost 10% of these businesses already use online invoicing programs. It’s high time to rethink companies’ invoicing processes because the tax authority (NTCA) will introduce an online reporting obligation on 1 July 2018. eNET Internet Research and the online invoicing service Szamlazz.hu were the first to research this…

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