Posts Tagged :

Christmas

Christmas e-tail season calls for further development

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The holiday season at the end of 2018 has proved commercially successful: the turnover generated on Black Friday only (including online and offline transactions) was close to HUF 78 billion (~EUR 247 million), while the total Christmas shopping period may have brought a HUF 323 billion (~EUR 1023 million) trade volume according to eNET’s surveys conducted in December 2018 and…

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Digital devices have their place under the Christmas tree

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Giving presents to loved ones is the most widely spread Christmas tradition, and digital devices are seen more and more frequently under the Christmas tree. These days, many are still pondering on the most desirable objects for family members. Do we know what our children, parents, grandparents or grandchildren want the most? This is one of the issues reviewed in…

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Digital Christmas: traditional content, new framework

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Everybody wants Christmas to be a happy and memorable experience to the entire family. Christmas traditions are strong, but new digital devices also allow us to involve distant relatives in the festivities, watching movies or listening to music together, and even playing certain games. How frequently do people spend time together in the digital space, and how active are the…

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Digital presence against isolation – at Christmas, too

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Christmas is one of the prime festivities of the year, a time when both physical distances and generation gaps between relatives can and should be bridged if the family is to enjoy being together. How do new, digital communication methods affect family relations and the quality of time spent together? This is what the November iteration of eNET – Telekom’s…

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Black Friday: demand without supply?

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Once again, Black Friday marks the beginning of what could be the most exciting period of the year in commerce. The special offers in stores and webshops are preceded by months of planning and preparation. But how ready is the other side, i.e. customers, this year? Research by eNET about Black Friday shopping plans indicates that Hungarian internet users are…

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Clear victory for online marketing among webshops

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As much as 93% of Hungarian webshops use online marketing tools of some kind, while only half of them take advantage of offline solutions. Search engine optimisation and paid advertisements are the favourite online marketing tools; they are used by the highest percentage of online stores and are considered to be the most effective. Presence in social media is almost…

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Hungary: the lessons of late Christmas parcels – in numbers

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Even though webshops once again did their very best to prepare for the Christmas season in 2016, and the capacities of courier services were fully utilised as well, one in six Internet users aged 18+ still had reason for varying levels of concern about delays in the delivery of products ordered online in festive season in Hungary. Webshops are blamed…

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Internet at Christmas: Connecting Us and Providing Activities

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The Internet is integral to keeping families together in the Christmas period, just like at other times. It connects us with friends and loved ones who are far away, and offers increasingly popular options for the typical year-end pastimes of watching movies, TV series and other programmes.  Even though live television still prevails at Christmas, six out of ten respondents…

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What the Internet gives us for Christmas

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Christmas is now inconceivable without the Internet: online services not only help preparing for the festivities and organising family visits, but also allow us to purchase presents. This year, two million Hungarians are expected to buy Christmas presents (and other goods) online, and there will be plenty of net-connected devices under the tree. These are the conclusions of eNET –…

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Online e-commerce boom in Hungary – HUF 266 billion retail turnover expected for 2014

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Hungarian e-tailers have no reason to complain: as in previous years, the online retail trade volume increased considerably in 2014. The total volume should reach HUF 266 billion (~ € 850 million) by the end of 2014, ushering in a period of steeper growth. According to eNET’s first mid-term forecast, experts are optimistic, projecting a fast-growth scenario for 2014 and…

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