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Hungary’s e-tail sector expands tenfold in 10 years

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The net volume of online retail trade in Hungary exceeded the HUF 500 billion milestone in 2017, totalling HUF 545 billion (~EUR 1.74 billion) in the entire year. The e-tail sector boasted more than tenfold growth over 10 years, rocketing from HUF 46 billion to 545 billion (from ~EUR 0.15 billion to ~EUR 1.74 billion…

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Sharing economy reloaded

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The sharing economy model is gaining ground internationally and in Hungary. One third of Hungarian Internet users have heard about the notion of social or sharing economy, and both the user base and turnover of the companies involved grew significantly in 2017. These are the conclusions of the most comprehensive research conducted in Hungary in…

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Hungary: home to 3.7 million gamers

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3.7 million people reported playing some sort of video game in 2017, which constitutes 58% of the Hungarian population between 18 and 65 years of age. Last year the turnover of the sector – including video game, hardware and in-game purchases – exceeded 28 billion Hungarian Forints. There is a steady income of reinforcements, too:…

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Romanian e-commerce market is becoming saturated

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Romanian e-commerce market is becoming saturated gradually indicates a research by eNET Group. Nearly half of all webshops surveyed were launched in the last five years. Average number of employees operating the webshop was 3.6 person. 42% of online shops also had a physical store. In 2017, eNET Group conducted an online survey of e-commerce…

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Clear victory for online marketing among webshops

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As much as 93% of Hungarian webshops use online marketing tools of some kind, while only half of them take advantage of offline solutions. Search engine optimisation and paid advertisements are the favourite online marketing tools; they are used by the highest percentage of online stores and are considered to be the most effective. Presence…

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eTrends Monitor: Hungary’s online payments market offers huge potential

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The domestic market of online payments has boasted dynamic growth in recent years as the volume of such transactions rocketed tenfold. According to the National Bank of Hungary, bank cards issued within the country were used to pay out HUF 375 billion through the internet in 2016. While this turnover is not far behind the…

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Hungarian SMEs ready for online invoicing?

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Micro-, small and medium-sized enterprises are increasingly open to digital invoicing solutions: almost 10% of these businesses already use online invoicing programs. It’s high time to rethink companies’ invoicing processes because the tax authority (NTCA) will introduce an online reporting obligation on 1 July 2018. eNET Internet Research and the online invoicing service Szamlazz.hu were…

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Hungarian Internet users: robot technology, renewable energy and electronic vehicles are the hottest trends

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Continuing technological development renders people’s daily routines ever easier. But what changes will it bring in our lives? As many as 82% of Internet users are concerned by such questions. The respondents expect the spread of machines that substitute humans, renewable energy, and electric vehicles in the next 30 years while most of them do…

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Hungarians use data roaming in growing numbers and frequency

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Since the European Parliament has voted to drop roaming fees within the EU, it is no longer a struggle to make and receive calls, send texts or use mobile data within another EU country. Most adult Hungarian Internet users are well aware of the good news: 85 percent have heard about the new rules. Nearly…

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Hungary’s favourite mobile apps: social media, communication and navigation

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4.7 million people in Hungary report using a smartphone, accounting for 85 percent of Hungarian adult Internet users. More than 3.7 million among them also use mobile Internet on their devices. However, no data plan can be unlimited enough when it comes to smartphone users’ favourite apps – social media, communication and navigation. The latest…

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