NEWS

Digital presence against isolation – at Christmas, too

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Christmas is one of the prime festivities of the year, a time when both physical distances and generation gaps between relatives can and should be bridged if the family is to enjoy being together. How do new, digital communication methods affect family relations and the quality of time spent together? This is what the November…

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Black Friday: demand without supply?

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Once again, Black Friday marks the beginning of what could be the most exciting period of the year in commerce. The special offers in stores and webshops are preceded by months of planning and preparation. But how ready is the other side, i.e. customers, this year? Research by eNET about Black Friday shopping plans indicates…

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Research: Internet users deem openness to digital skills most important for higher life quality

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While most Hungarian Internet users consider Hungarians generally pessimistic, passive and procrastinating, 89% still think that they can be successful as a Hungarian. And the digital world offers new opportunities for success: one third of Internet users know someone who has changed their life spectacularly using digital tools. These are the conclusions of research conducted…

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Three quarters of Internet users consciously improve their digital literacy for their own advancement

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Even though adult Hungarian Internet users have room for further development when it comes to digital competences, they are fortunately open to progress: continuously improved digital literacy is definitely important to about 75% of them. This is supported by the fact that the ratio of those who are highly competent in using digital mobile devices…

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eTrends Monitor: cashless payment gains popularity among internet users

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More and more customers opt for cashless payment solutions in Hungary. The ratio of adult internet users who choose to pay without cash if they can has increased from about 33% to 44%. Digital technologies are rapidly adopted in the area of everyday payments, too; the share of people who prefer cashless payment is likely…

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Research: ingatlan.com leads Hungarian real estate advertisement market

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Who rules online real estate ads in Hungary: ingatlan.com or Jófogás? While the latter site has dominated the general online classified advertisement market since the acquisition of OLX (Apród) in 2015, ingatlan.com still leads the very lucrative segment of real estate ads, with 250,000 advertisements that are more up-to-date than the competition’s, and growing operating…

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Support for the elderly in going digital

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Adult Hungarian Internet users consider it important that elderly family members should also be comfortable in the digital world. For that purpose, 17% of young people regularly educate senior relatives in using the Internet and digital devices, and another 59% do so occasionally. The success of these efforts is indicated by the fact that one…

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Hungary’s e-tail sector expands tenfold in 10 years

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The net volume of online retail trade in Hungary exceeded the HUF 500 billion milestone in 2017, totalling HUF 545 billion (~EUR 1.74 billion) in the entire year. The e-tail sector boasted more than tenfold growth over 10 years, rocketing from HUF 46 billion to 545 billion (from ~EUR 0.15 billion to ~EUR 1.74 billion…

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Sharing economy reloaded

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The sharing economy model is gaining ground internationally and in Hungary. One third of Hungarian Internet users have heard about the notion of social or sharing economy, and both the user base and turnover of the companies involved grew significantly in 2017. These are the conclusions of the most comprehensive research conducted in Hungary in…

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Hungary: home to 3.7 million gamers

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3.7 million people reported playing some sort of video game in 2017, which constitutes 58% of the Hungarian population between 18 and 65 years of age. Last year the turnover of the sector – including video game, hardware and in-game purchases – exceeded 28 billion Hungarian Forints. There is a steady income of reinforcements, too:…

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