27. 02. 2022.
The data mining business of eNET Internetkutató Kft. has been providing a decision support service based on shopping center visitor statistics since 2018. The analysis system we have developed enables the collection of external and internal data, the integrated processing, analysis and visualization of data.
The system provides insight into the movement dynamics and visitor behavior of people entering the mall and a given zone. It provides demographic-based data analysis and makes it possible to analyze the willingness to spend and thereby helps determine the value of each zone.*
Through all of this, PLAZA MONITOR is an effective tool for making the business decisions needed for operation.
FUNCTIONS OF THE PLAZA MONITOR
SYNCHRONIZING SEVERAL DATA SOURCES
Integration and use of different data sources for data analysis: access gates, Wi-Fi network, plaza application, parking system, totem poles, payment data, Google API, Google Business, social interfaces.
Modelling and detailed analysis of the traffic in the shopping center, e.g., number of visitors per zone, number of shops visited, time spent, number of shops visited.
Visitor heat map and evaluation of customer habits (GDPR compliant solution).
TENDENCY TO SPEND
Estimate correlations between visitor activity and spending based on data analysis.
Periodic comparisons with competitors’ traffic data, exploring differences.
Aggregate and collect reviews using Google Business.
Making the data collected available in a central database and historical retrievability.
Statements and trends are displayed in a summary interface.
* The use of some of the listed functions requires the existence and development of the infrastructure in the shopping center.
ADVANTAGES PROVIDED BY PLAZA MONITOR
It provides operators with a more accurate and complex picture of visit characteristics through the integrated processing of data from different sources.
EFFECTIVE DECISION SUPPORT
More detailed visitor information provides an effective tool for making informed business decisions (e.g., determining the value of advertising space and shops).
In addition to comparing the number of visitors per time and per zone, the system provides an opportunity to compare with the data of competitors.
The database can be expanded flexibly and in a modular way with additional data sources, e.g., sensor measuring devices, open Wi-Fi network, parking data, own application data.
VALUABLE BUSINESS INFORMATION
Visitor routes modelled on demographics and willingness to spend provide valuable business information.
We provide information to our customers in an easy-to-use and transparent online interface.
WOULD YOU HAVE THOUGHT?
data mining specialists
hours of data mining experience
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