Plaza Monitor
27. 02. 2022.
The data mining business of eNET Internetkutató Kft. has been providing a decision support service based on shopping center visitor statistics since 2018. The analysis system we have developed enables the collection of external and internal data, the integrated processing, analysis and visualization of data.
The system provides insight into the movement dynamics and visitor behavior of people entering the mall and a given zone. It provides demographic-based data analysis and makes it possible to analyze the willingness to spend and thereby helps determine the value of each zone.*
Through all of this, PLAZA MONITOR is an effective tool for making the business decisions needed for operation.
FUNCTIONS OF THE PLAZA MONITOR
SYNCHRONIZING SEVERAL DATA SOURCES
Integration and use of different data sources for data analysis: access gates, Wi-Fi network, plaza application, parking system, totem poles, payment data, Google API, Google Business, social interfaces.
“SMART VISITORS”
Modelling and detailed analysis of the traffic in the shopping center, e.g., number of visitors per zone, number of shops visited, time spent, number of shops visited.
MOTION ANALYSIS
Visitor heat map and evaluation of customer habits (GDPR compliant solution).
TENDENCY TO SPEND
Estimate correlations between visitor activity and spending based on data analysis.
COMPETITOR MONITORING
Periodic comparisons with competitors’ traffic data, exploring differences.
EVALUATIONS
Aggregate and collect reviews using Google Business.
CENTRAL DATABASE
Making the data collected available in a central database and historical retrievability.
ONLINE DASHBOARD
Statements and trends are displayed in a summary interface.
* The use of some of the listed functions requires the existence and development of the infrastructure in the shopping center.
ADVANTAGES PROVIDED BY PLAZA MONITOR
COMPLEX VISION
It provides operators with a more accurate and complex picture of visit characteristics through the integrated processing of data from different sources.
EFFECTIVE DECISION SUPPORT
More detailed visitor information provides an effective tool for making informed business decisions (e.g., determining the value of advertising space and shops).
COMPARABILITY
In addition to comparing the number of visitors per time and per zone, the system provides an opportunity to compare with the data of competitors.
FLEXIBLE EXPANDABILITY
The database can be expanded flexibly and in a modular way with additional data sources, e.g., sensor measuring devices, open Wi-Fi network, parking data, own application data.
VALUABLE BUSINESS INFORMATION
Visitor routes modelled on demographics and willingness to spend provide valuable business information.
EASY TRANSPARENCY
We provide information to our customers in an easy-to-use and transparent online interface.
WOULD YOU HAVE THOUGHT?
15
data mining specialists
50+
completed projects
15+
clients
50.000+
hours of data mining experience
Actual
Interview with Fruzsina Enyedi
06. 02. 2025.
Fruzsina Enyedi, a consultant at eNET, focuses on ESG topics both in her work and academic studies. She has been interested in sustainability since her university years and remains motivated to pursue a career in this field. During the interview,
more >
INTERVIEW WITH KINCSŐ NAGY-BÁNYAI
07. 01. 2025.
Kincső Nagy-Bányai, an eNET intern, stands out not only for her hard work and dedication, but also for her outstanding professional achievements. As a student of Public Governance at the National University of Public Service, she has already achieved significant
more >
BENJAMIN HOLLÓ – THE ROAD TO THE HTE FEKETE LÁSZLÓ AWARD
09. 12. 2024.
We are delighted and proud to congratulate Benjamin Holló for winning the HTE Fekete László Award this year. The goal of the award’s founders, including eNET, is to support Hungarian innovators year after year, thereby contributing to the development of
more >