The data mining business of eNET Internetkutató Kft. has been providing a decision support service based on shopping center visitor statistics since 2018. The analysis system we have developed enables the collection of external and internal data, the integrated processing, analysis and visualization of data.

The system provides insight into the movement dynamics and visitor behavior of people entering the mall and a given zone. It provides demographic-based data analysis and makes it possible to analyze the willingness to spend and thereby helps determine the value of each zone.*

 

Through all of this, PLAZA MONITOR is an effective tool for making the business decisions needed for operation.

FUNCTIONS OF THE PLAZA MONITOR

SYNCHRONIZING SEVERAL DATA SOURCES

Integration and use of different data sources for data analysis: access gates, Wi-Fi network, plaza application, parking system, totem poles, payment data, Google API, Google Business, social interfaces.

“SMART VISITORS”

Modelling and detailed analysis of the traffic in the shopping center, e.g., number of visitors per zone, number of shops visited, time spent, number of shops visited.

MOTION ANALYSIS

Visitor heat map and evaluation of customer habits (GDPR compliant solution).

TENDENCY TO SPEND

Estimate correlations between visitor activity and spending based on data analysis.

COMPETITOR MONITORING

Periodic comparisons with competitors’ traffic data, exploring differences.

EVALUATIONS

Aggregate and collect reviews using Google Business.

CENTRAL DATABASE

Making the data collected available in a central database and historical retrievability.

ONLINE DASHBOARD

Statements and trends are displayed in a summary interface.

* The use of some of the listed functions requires the existence and development of the infrastructure in the shopping center.

ADVANTAGES PROVIDED BY PLAZA MONITOR

COMPLEX VISION

It provides operators with a more accurate and complex picture of visit characteristics through the integrated processing of data from different sources.

EFFECTIVE DECISION SUPPORT

More detailed visitor information provides an effective tool for making informed business decisions (e.g., determining the value of advertising space and shops).

COMPARABILITY

In addition to comparing the number of visitors per time and per zone, the system provides an opportunity to compare with the data of competitors.

FLEXIBLE EXPANDABILITY

The database can be expanded flexibly and in a modular way with additional data sources, e.g., sensor measuring devices, open Wi-Fi network, parking data, own application data.

VALUABLE BUSINESS INFORMATION

Visitor routes modelled on demographics and willingness to spend provide valuable business information.

EASY TRANSPARENCY

We provide information to our customers in an easy-to-use and transparent online interface.

WOULD YOU HAVE THOUGHT?

15
data mining specialists
50+
completed projects
15+
clients
50.000+
hours of data mining experience

CONTACT

Szilárd Perédi

senior data mining consultant

szilard.peredi (@) enet.hu

Write us!

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