Research and analysis

27. 02. 2022.

RESEARCH AND ANALYSIS

Truly valuable analysis and research. Our researchers, who are at the forefront of the profession, work in line with, but also beyond, market research standards. Combining classic methodologies with innovative new technologies and moving towards automation. Our main mission is to research digitalisation, especially in the field of telecommunications, but we have also dealt with the field of e-sports for many years.

QUANTITATIVE AND QUALITATIVE

Our market research department has a wide range of quantitative (large-scale data collection with different methods, modelling, data mining) and qualitative (in-depth interview, focus group, online focus group) experience in the retail, corporate, municipal, and institutional segments, which our clients typically use for the following purposes:

strategy formulation
business development, decision preparation
development of action plans
monitoring
marketing communication and PR

RESEARCH AREAS

We have been dealing with telecommunications and digitization since the company was founded in 2001, and we are committed to the digital transformation of the economy and society. Additional special research areas:

electronic telecommunications
e-sports
smartphone usage
cloud services
energy
precision agriculture

OUR TOOLS AND METHODOLOGY

Telephone research (CATI), online research (CAWI), personal data collection (CAPI), questionnaire research, large sample research, population research, corporate research, municipal research, demand side research, consumer research, supply side research, online panel, desk research, professional interview, in-depth interview, focus group, online forum group.

OUR PROFESSIONALS

Our business consists of 15+ senior and junior researchers, and we also have sociologists, including survey statisticians, economists, as well as agronomists and economic IT experts.