eNet
Black Friday already conquered Hungary last year, and the stakes are even higher in 2017, with 3.3 million adult Hungarian internet users planning to take advantage of Black Friday deals. If all planned purchases were realised, the potential total turnover would reach a quarter of last year’s entire online trade volume, a recent online survey by eNET reveals. Black Friday…
read moreOnce again, Black Friday marks the beginning of what could be the most exciting period of the year in commerce. The special offers in stores and webshops are preceded by months of planning and preparation. But how ready is the other side, i.e. customers, this year? Research by eNET about Black Friday shopping plans indicates that Hungarian internet users are…
read moreBlack Friday has conquered Hungary. Research conducted by eNET in December 2016 shows that almost 2.1 million adult Internet users made a purchase that day. The special offers were not only popular online, but also offline, in conventional shops. Bargain hunters primarily bought toys, clothes, IT equipment, and kitchen appliances. 30% of Internet users now consciously choose to prepare for…
read moreThe holiday season at the end of 2018 has proved commercially successful: the turnover generated on Black Friday only (including online and offline transactions) was close to HUF 78 billion (~EUR 247 million), while the total Christmas shopping period may have brought a HUF 323 billion (~EUR 1023 million) trade volume according to eNET’s surveys conducted in December 2018 and…
read moreThe net volume of online retail trade in Hungary exceeded the HUF 500 billion milestone in 2017, totalling HUF 545 billion (~EUR 1.74 billion) in the entire year. The e-tail sector boasted more than tenfold growth over 10 years, rocketing from HUF 46 billion to 545 billion (from ~EUR 0.15 billion to ~EUR 1.74 billion at current prices). The latest…
read moreAs much as 93% of Hungarian webshops use online marketing tools of some kind, while only half of them take advantage of offline solutions. Search engine optimisation and paid advertisements are the favourite online marketing tools; they are used by the highest percentage of online stores and are considered to be the most effective. Presence in social media is almost…
read moreThe online retail (e-tail) sector was shaken by the Christmas period in 2016. Even in January 2017, online news was all about delayed deliveries as 900,000 Hungarian Internet users received their parcels late. After the previous year’s difficulties, both webshops and logistics providers took stock of the situation and strove to avoid the recurrence of the issue at the end…
read moreHungary’s online retail trade closed an excellent year in 2016. Hungarian webshops generated HUF 427 billion (~EUR 1.39 billion) in turnover, more than 5% of the total national retail trade volume. The dynamic expansion of the online sector is not surprising as both the number of customers and order values keep increasing, concludes a fresh research report by eNET Internet…
read moreHungarian e-tailers have no reason to complain: as in previous years, the online retail trade volume increased considerably in 2014. The total volume should reach HUF 266 billion (~ € 850 million) by the end of 2014, ushering in a period of steeper growth. According to eNET’s first mid-term forecast, experts are optimistic, projecting a fast-growth scenario for 2014 and…
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