Posts Tagged :

e-commerce

eTrends Monitor: cashless payment gains popularity among internet users

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More and more customers opt for cashless payment solutions in Hungary. The ratio of adult internet users who choose to pay without cash if they can has increased from about 33% to 44%. Digital technologies are rapidly adopted in the area of everyday payments, too; the share of people who prefer cashless payment is likely to rise further in the…

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Hungary’s e-tail sector expands tenfold in 10 years

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The net volume of online retail trade in Hungary exceeded the HUF 500 billion milestone in 2017, totalling HUF 545 billion (~EUR 1.74 billion) in the entire year. The e-tail sector boasted more than tenfold growth over 10 years, rocketing from HUF 46 billion to 545 billion (from ~EUR 0.15 billion to ~EUR 1.74 billion at current prices). The latest…

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Romanian e-commerce market is becoming saturated

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Romanian e-commerce market is becoming saturated gradually indicates a research by eNET Group. Nearly half of all webshops surveyed were launched in the last five years. Average number of employees operating the webshop was 3.6 person. 42% of online shops also had a physical store. In 2017, eNET Group conducted an online survey of e-commerce in Romania for the fourth…

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Clear victory for online marketing among webshops

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As much as 93% of Hungarian webshops use online marketing tools of some kind, while only half of them take advantage of offline solutions. Search engine optimisation and paid advertisements are the favourite online marketing tools; they are used by the highest percentage of online stores and are considered to be the most effective. Presence in social media is almost…

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Hungarian SMEs ready for online invoicing?

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Micro-, small and medium-sized enterprises are increasingly open to digital invoicing solutions: almost 10% of these businesses already use online invoicing programs. It’s high time to rethink companies’ invoicing processes because the tax authority (NTCA) will introduce an online reporting obligation on 1 July 2018. eNET Internet Research and the online invoicing service Szamlazz.hu were the first to research this…

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Christmas remains challenging in e-tail trade

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The online retail (e-tail) sector was shaken by the Christmas period in 2016. Even in January 2017, online news was all about delayed deliveries as 900,000 Hungarian Internet users received their parcels late. After the previous year’s difficulties, both webshops and logistics providers took stock of the situation and strove to avoid the recurrence of the issue at the end…

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Hungary’s e-tail sector shifts into high gear

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Hungary’s online retail trade closed an excellent year in 2016. Hungarian webshops generated HUF 427 billion (~EUR 1.39 billion) in turnover, more than 5% of the total national retail trade volume. The dynamic expansion of the online sector is not surprising as both the number of customers and order values keep increasing, concludes a fresh research report by eNET Internet…

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Hungary: the lessons of late Christmas parcels – in numbers

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Even though webshops once again did their very best to prepare for the Christmas season in 2016, and the capacities of courier services were fully utilised as well, one in six Internet users aged 18+ still had reason for varying levels of concern about delays in the delivery of products ordered online in festive season in Hungary. Webshops are blamed…

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Black Friday: Nearly 2.1 Million Shoppers in Hungary

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Black Friday has conquered Hungary. Research conducted by eNET in December 2016 shows that almost 2.1 million adult Internet users made a purchase that day. The special offers were not only popular online, but also offline, in conventional shops. Bargain hunters primarily bought toys, clothes, IT equipment, and kitchen appliances. 30% of Internet users now consciously choose to prepare for…

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What the Internet gives us for Christmas

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Christmas is now inconceivable without the Internet: online services not only help preparing for the festivities and organising family visits, but also allow us to purchase presents. This year, two million Hungarians are expected to buy Christmas presents (and other goods) online, and there will be plenty of net-connected devices under the tree. These are the conclusions of eNET –…

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